Luncheon Series 2009: 'Off the Page' Little & Company

'Off the Page — How companies use smart design to shape their business success'

Dick has a job. He wants to sell lemonade.
Jane has a job, too. She also wants to sell lemonade.
Dick wants to beat Jane at selling.

The principles of Smart Design are neither new nor complex. So why do so many designers ignore them? When applied consistently, Smart Design becomes a guiding business philosophy, a set of management tools that can help rewrite internal company messaging or reset a reputation. Smart Design extends design off of the page and into the boardroom where it creates advantages for clients and designers alike—building bold new brands and tipping struggle toward success. In the toughest economic climate in decades, can you afford to work without it?

Join us as Dick, Jane and Little & Company Vice President, Creative Director Joe Cecere show you how to get smart.

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Little & Company is an award-winning strategic design firm celebrating 30 years in the heart of Minneapolis. Today, the firm employs 50 designers and thinkers, brand architects and artists dedicated to discovering where creativity and purpose intersect.

Little & Company’s client roster includes Target, DC Comics, Microsoft, Red Brick Health, Landscape Structures and the Minnesota Historical Society.

As creative director, Joe Cecere leads the creative vision for Little & Company and champions a company-wide culture of “inventive spirit.” He manages a team of 15 designers and writers, driving strategic and creative excellence for a growing roster of national and international clients. An award-winning designer, Joe’s work has garnered widespread attention for its elegant, richly detailed style. He has been featured in the HOW Design Annual, Communication Arts and Art Directors Club, among others. Speaking engagements have included the HOW Design Conference and the Society of Visual Communications Student Conference.

littleco.com

Time:
Doors open at 11:30 A.M.; Presentation from noon–1:15 P.M.

Cost:
Student Member $25
Associate/Professional Member $30
Walk-in Member (all types) $40

Non-Member $50
Walk-in Non-Member $60

$250 Registered Group Membership Table for 10
$350 Registered Group Non-Member Table for 10
(Please call 612.339.6904 to register a table of 10)

Registration ends: Tuesday, September 29, 2009 at 5pm

Paid registration includes a buffet lunch.

It is not possible to attend the talk without attending the lunch. Capacity for this event is 150. As space permits, we will accept walk-ins at the door. If you register and are unable to attend, please email luncheons@minnesota.aiga.org. A full refund will be processed for all cancellations notified prior to the registration deadline on September 25. Sorry, no refunds after September 25.

Luncheon Series 2009:
May 28: Robyn Waters, RW Trend (rwtrend.com)
June 25: Casey Kespohl, WCCO Creative (wccocreative.com)
July 23: Phyllis Aragaki, Target (target.com)
August 27: Christine Fruechte and Ed Bennett, Colle+McVoy (collemcvoy.com)
October 1: Joseph Cecere, Little&Company (littleco.com)
 
Generous support for this year's AIGA MN Luncheon Series provided by Visions Print Communications, Appleton Coated, and Digital People.