Purpose of the Work: Pardon My French partnered with Sussner Design to develop an entire restaurant concept—soup to nuts (so to speak). The intent was to develop a brand personality that showcased itself through every customer touchpoint, from the signage, to interior design, to menu to, of course, the food being served.
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CREDITS
company: Sussner Design Company
designer:
Jamie Paul
creative director: Derek Sussner
client:
Pardon my French Bakery
copywriter: Dave Schutz, Jamie Paul
paper: Various, French butcher white
printer: Spark (business
cards), Reflections (menu, stickers), Big Print (vinyl, signage)
quantity/impressions: 1,000 ea menus; 1,000 business cards;
5,000 bags: 1,000 stickers; 500 gift cards and holders
date
published: August 2008